About me

Hey there speedsters and rubber aficionados! Welcome to the twisty, turny world of TireTruth.com. Who am I? Just a tire-obsessed guy called Wilfred Gross, but you can call me the ‘Tire Whisperer’ if you’d like.

Wilfred Gross

The Wilfred Gross 411:

  1. School Days: Picture this – young Wilfred, hunched over thick engineering books at the Milwaukee School of Engineering (MSOE), scribbling notes about vehicular dynamics and, you guessed it, tires. Got that Bachelor’s in Mechanical Engineering, but trust me, it’s more James Bond than Sheldon Cooper.
  2. Rubber Renaissance Man: Post grad-life, I entered the automotive arena, spending a dozen years going from ‘tire novice’ to ‘tire ninja’. Spent some of that time with Apollo Tyres, the Beatles of tire manufacturing. There, I wasn’t just another cog in the wheel; I was deep-diving into tire tech and designs that even Tony Stark would raise an eyebrow at.
  3. Tire Talk Guru: Wore the hat of a consultant, decoding tire jargons for the uninitiated at various auto rags. From tire maintenance tips to ensuring your car’s shoes don’t trip on the asphalt catwalk, I’ve been there, done that, and gotten the tire tracks to prove it.
  4. Beyond the 9 to 5: I’m not just a tire guy; I’m THE tire guy. Off-duty, you’ll find me geeking out at tire expos, putting the latest rubber to the test, or buried in some cutting-edge tire research. Kinda like Batman, but for tires.

So, why TireTruth.com?

This isn’t just a site. It’s my rubberized realm, a testament to an obsession that spans a lifetime. Newbie or car nerd, this is your pit stop for unbiased tire reviews, pro-tips on picking the perfect tire, and sneak peeks into what’s revving in the tire world.

Remember, folks, life’s too short for bad tires. Dive into TireTruth.com and elevate that ride of yours. Questions? Recommendations? Just wanna chat about the latest tire tech over a virtual cuppa? Ping me!

Burn rubber responsibly, and may your journeys always have grip!